Leverage customer insights and SEO keywords to create content that engages readers and gains brand awareness

Hello! I'm Kisha,

content marketer based in New York City.

I produce strategic content for start-ups and small businesses. I help founders, brands, and executives tell stories that provide value to their customers and achieve online presence.

I believe entrepreneurs are bad-asses tackling society's problems by offering game-changing solutions. You've done the hard part of researching and developing the answer to your customers' pain points, but knowing is not enough.

To monetize your genius, you have to share what you know to the right customers. Position yourself as the expert and customers will follow. 

Want to create insightful content that builds brand authority and attracts quality leads? Let me help you with that!

Skills

Blog

Writing

Writing blog posts is time consuming but critical to boosting brand awareness and your site's SEO. Sharing how you overcome challenges and your industry insights is content gold. I can help you ghost-write long-form articles that tell your story in a way that provides value to your readers. You will also be able to identify the best channels to publish your blogs to get quality leads looking at your content and clicking to your site.

Email

Marketing

Email marketing is 40x more effective at customer acquisition than Facebook and Twitter combined. Emails are also an affordable way to promote your business and develop relationships with your readers. When visitors hit 'Subscribe' on your website they're inviting you into their inbox to win them over with killer content or promotions. I can help you identify the email strategy right for your business to increase online revenue and customer loyalty.

Brand

Management

Think of your brand as a human with a developed personality. How does it talk? What are it's values? Focusing on one persona directs your copywriting, imagery, and content strategy. It also attracts your target customers by using a voice that lets them know, "I get you." I can help you develop a  customer avatar and brand guidelines that keep your messaging consistent, generates ideas for content, and identifies strategic partners that can accelerate the growth of your business.

Portfolio

IS_GlobalEd Divvy SM.jpg
Content Lead 

I manage the content calendar and workflows for the Ignite Spot blog. I hired content agency, Animalz, to write an article promoting the services of Ignite Spot's software partner, Divvy. 

 

Publishing this piece was part of the partner marketing program I launched, which influenced $15K of revenue after the first 4 months. 

 

Read my long-form content writing samples and articles I edited targeting B2B clients.

Client Email Weekly_High Click and Open
Email Marketing

Email is my favorite way to nurture leads and engage clients. I often use email to drive awareness to Ignite Spot's content including blog posts and webinars. In one email campaign, I doubled the average webinar registrations in 1 day with copy focusing on benefits and increased registration by 92% by sending a follow-up email conveying scarcity. Overall I exceeded average webinar registration by 283%.

Partner Marketing

To grow webinar attendance and leads, I teamed up with Ignite Spot's software partners, including Intuit, Bill.com, and Divvy, to co-create content. Partners sponsored Ignite Spot to present on platforms such as CPA Academy and GotoWebinar, which increased audience reach. In 6 months new contacts grew by 67%.

Brand Management

I managed a designer to create a template for blog images to increase pageviews and help with social media promotion. Rebranding the blog template and custom graphics with consistent fonts and stylized imagery increased the blog's pageviews by 12% in 4 months compared to the same period in the previous year.

I've worked with

website logos gray_Ignite Spot.png
website logos gray_divvy.png
website logos gray_bill.png
website logos gray_first page.png
 
 
 

Data-driven content

that humans love

Leverage customer insights and martech 

to create compelling content.

Hello! I'm Kisha,

content marketer based in New York City.

I produce strategic content for start-ups and small businesses. I help founders, brands, and executives tell stories that provide value to their customers and achieve online presence.

I believe entrepreneurs are bad-asses tackling society's problems by offering game-changing solutions. You've done the hard part of researching and developing the answer to your customers' pain points, but knowing is not enough.

To monetize your genius, you have to share what you know to the right customers. Position yourself as the expert and customers will follow. 

Want to create insightful content that builds brand authority and attracts quality leads? Let me help you with that!

Spotlights & Interviews

women of martech success spotlight kisha

Skills

Webinar

Development

Increase your brand's visibility and capture middle and bottom of funnel leads with live online events. I plan product-focused webinars that showcase how your services or software solve your customers' problems. I've produced and promoted webinars for B2B professional service and SaaS companies including Divvy, Bill.com, QuickBooks Online, and Ignite Spot using platforms including Zoom, GotoWebinar, and CPA Academy.

Email

Marketing

Email marketing is 40x more effective at customer acquisition than Facebook and Twitter combined. Emails are also an affordable way to promote your business and develop relationships with your readers. When visitors hit 'Subscribe' on your website they're inviting you into their inbox to win them over with killer content or promotions. I can help you identify the email strategy right for your business to increase online revenue and customer loyalty.

Brand

Management

Think of your brand as a human with a developed personality. How does it talk? What are it's values? Focusing on one persona directs your copywriting, imagery, and content strategy. It also attracts your target customers by using a voice that lets them know, "I get you." I can help you develop a  customer avatar and brand guidelines that keep your messaging consistent, generates ideas for content, and identifies strategic partners that can accelerate the growth of your business.

Blog

Writing

Writing blog posts is time consuming but critical to boosting brand awareness and your site's SEO. Sharing how you overcome challenges and your industry insights is content gold. I can help you ghost-write long-form articles that tell your story in a way that provides value to your readers. You will also be able to identify the best channels to publish your blogs to get quality leads looking at your content and clicking to your site.

Portfolio

portfolio_partner marketing_kisha velazq
Content Lead 

I manage the content calendar and workflows for the Ignite Spot blog. I hired a content agency, Animalz, to write an article promoting the services of Ignite Spot's software partner, Divvy. 

 

Publishing this piece was part of the partner marketing program I launched, which influenced $15K of revenue after the first 4 months. 

 

Read articles I edited and wrote targeting B2B clients.

Client Email Weekly_High Click and Open
Email Marketing

Email is my favorite way to nurture leads and engage clients. I often use email to drive awareness to Ignite Spot's content including blog posts and webinars.

 

In one email campaign, I doubled the average webinar registrations in 1 day with copy focusing on benefits and increased registration by 92% by sending a follow-up email conveying scarcity. Overall I exceeded average webinar registration by 283%.

Partner Marketing

To grow webinar attendance and leads, I teamed up with Ignite Spot's software partners, including Intuit, Bill.com, and Divvy, to co-create content.

 

Partners sponsored Ignite Spot to present on platforms such as CPA Academy and GotoWebinar, which increased audience reach. In 6 months new contacts grew by 67%.

Brand Management

I managed a designer to create a template for blog images to increase pageviews and help with social media promotion.

 

Rebranding the blog template and custom graphics with consistent fonts and stylized imagery increased the blog's pageviews by 12% in 4 months compared to the same period in the previous year.

I've worked with

website logos gray_Ignite Spot.png
website logos gray_divvy.png
website logos gray_bill.png
website logos gray_first page.png