Content Strategy
Multichannel Content Strategy that Fuels Organic Growth
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Intersecting business goals, customer pain points, and unique value prop of SaaS platforms and marketing agencies. Cohesive, full-funnel content programs, including editorial SEO content, demand gen webinars, podcasts, videos, ebooks, and sales-enablement one-pagers.
Visor Project Collaboration Software
Created the positioning, content audits, and blog content strategy based on Visor's user personas and competitor analysis.
Bombilla Business & Brand Strategy Agency
Created the LinkedIn social media content strategy and topic calendar based on bombilla®'s goal to pivot from graphic design services to the core offering of business and brand strategy.
Joonko Content Strategy
Created the content strategy and editorial calendar based on Joonko's HR and DEI leader ICP, product category, and SEO research on SEMrush.