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Thought leadership webinars and live online events.
Led strategy and content creation for HR.com event on employee benefits trends hosted by Compt's Customer Success Manager.
Hosted and created content for a thought leadership panel on total compensation with the compensation data platform, Compete, and employee benefits platform, Compt.
Created a thought leadership presentation for the Human Capital Institute(HCI.org) with Jane’s Way Founders about how businesses can achieve pay equity.
Repurposed original research report into a LinkedIn Live hosted by Customer Success Manager to share benchmark data in an interactive format and engage potential buyers in the HR industry. Exceeded goal with 143 registrants.
I led a Joonko webinar campaign with LinkedIn influencer, Nate Shalev, and Airtable's DEI Program Manager for HR leaders. We beat registration goal by 40% and gained 20 MQLs.
I hosted a Joonko webinar and led the campaign for an audience of HR leaders and Talent Acquisition professionals. I also wrote copy for the landing page, drip emails, and LinkedIn to promote the event and drive registration.