Event Marketing & Webinars
Thought leadership webinars and live online events.
I led a Joonko webinar campaign with LinkedIn influencer, Nate Shalev, and Airtable's DEI Program Manager for HR leaders. We beat registration goal by 40% and gained 20 MQLs.
I hosted a Joonko webinar and led the campaign for an audience of HR leaders and Talent Acquisition professionals. I also wrote copy for the landing page, drip emails, and LinkedIn to promote the event and drive registration.
I collaborated with mental health and emotional intelligence business consultants to create a webinar for HR leaders and managers. The purpose was to help TA teams beat employee burnout during mental health awareness month.
I wrote landing page, email, and social media copy to promote and distribute a Lytics webinar. I also edited 30 second clips for LinkedIn.
I project managed and wrote the content for a FinTech startup, Divvy, and financial services company, Ignite Spot. I collaborated with Divvy's partnership manager and Ignite Spot's Chief Operations Officer to pick a topic that addressed their customers painpoint of expense management during economic slowdowns.