White papers & eBooks
White papers and in-depth research reports for Martech platforms
Lytics + Accenture
Collaborated with Accenture team and Lytics design and demand generation manager to produce white paper on how mid-market and enterprise companies can proactively pivot to a first-party data strategy in response to consumers' demand for marketing personalization and privacy concerns.
Also collaborated with Google to produce a thought leadership panel event about leveraging customer data to personalize marketing.
Lytics + MetaRouter
Collaborated with MetaRouter team and Lytics design and demand generation manager to produce a white paper on how to build a marketing tech stack solution that empowers channel managers to make data-backed decisions to optimize campaigns.