Editorial SEO Content
Repurposed thought leadership panel discussion into an article highlighting key takeaways for Compt's blog.
Created the strategy and content brief for freelance writers to execute an article targeting the keyword gas stipends on Compt's HR resource blog.
Created the strategy and content brief for freelance writers to execute an article targeting the keyword open enrollment on Compt's HR resource blog.
Created the strategy and content brief for freelance writers to execute a pillar page targeting the keyword employee well-being on Compt's resource page.
I managed content agency, Animalz, to create a case study featuring an Ignite Spot client's success story of sustainably scaling their business while protecting their cash flow.
I edited and lead the creation of this piece to promote the services of Ignite Spot's software partner, Divvy. This was part of the partner marketing program I launched which influenced $15K of revenue after the first 4 months.
I created this Lead gen quiz to drive registrations for a live webinar I co-created with an Ignite Spot partner for entrepreneurs. This agency scorecard highlights key ways a successful marketing partner provides valuable service to their client to make them indispensable.
I directed the development of this piece with a content agency and graphic designer. I edited the final post and optimized the layout with custom graphics and tweetable quotes and facts to increase shares and reduce the article's bounce rate.
I wrote this post to give business executives real examples of what happens when financial reporting goes bad. These true stories were collected on HARO and give readers context to relate to their own company's bookkeeping practices.